Beat the Heat
OVERVIEW
Beat the Heat is an online, 3D experience that will influence users to take part in climate change prevention.
TOOLS
Adobe Illustrator
Cinema 4D
HTML & CSS
Javascript
Three.js
TIMELINE
SEPT 2018
12 WKS
DEC 2018
Challenge
Inform users of the potential effects that climate change will have on Earth in coming years, and persuade them to change their ways.
Solution
A web application that shows users a future where the climate has warmed to an irreversible state, and presents users with bite-size facts on climate change.
How do you convince people to change?
Faced with the decision of focusing on a single aspect of climate change or many, I decided to give users a look at the ways in which climate change would impact the entire globe. This would expand my target audience, and serve as a more efficient catalyst for users to begin researching the topic themselves.
EARLY UI MOCKUP
STYLE
COLOURS
TYPOGRAPHY
Creating a 3D Style
When developing a style for the Beat the Heats 3D Assets, I wanted to utilize a low poly style with bright colours, due their innocuous appearance.
Why So Playful?
The idea of climate change is stressful — terrifying even; so I chose to design Beat the Heat in way that makes it feel less alarming. In doing so, the experience acts as a trojan horse in that it disguises itself as a playful game, when in reality its facts are both frightening and true.
